Category: Articles

Customer Needs

May 1, 2021


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The ability to customize our products to meet the needs of our customers better than our competitors. The more you know about what your customers want and what your competitors are doing, the clearer you will be about what to focus on and what to invest in. Getting a breakthrough in terms of innovation can […]

The solution of differentiation

April 13, 2021


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It is believed that at the heart of the managed services business is differentiation from the competition. You need to fully understand what makes your solution different and better than the other solutions available to your customers. Often what I see is a managed services business that focuses on what they are good at and […]